From Startup to #1: How AMC Homes Rose to the Top in Just 2 Years

In 2022, AMC Homes launched as a new name in the home renovation industry in Dubuque, Iowa—with no reputation, no referrals, and just a vision. Fast forward two years, and AMC Homes is now the #1 Rated Home Renovation Company in Dubuque, as recognized by the 2024 & 2025 Quality Business Awards. How does a startup reach that level of excellence so quickly? The answer lies in two critical systems: ThermoGrid and RISE Coaching.

Building a Business, Not Just a Brand

Starting a construction business is tough. Between juggling project schedules, material delays, staffing, permits, and tight margins, most companies flounder in the early years. But AMC Homes took a different approach from day one—choosing to build with structure and systems, not just skill.

Using ThermoGrid, a powerful field service management platform, AMC was able to:

• Automate scheduling and dispatching
• Track profitability by job
• Control material and labor costs in real time
• Centralize communication and customer history
• Invoice and follow up faster

Instead of managing chaos, ThermoGrid let the team focus on quality craftsmanship and exceptional customer service.

Sharpening the Team with RISE Coaching

But software alone isn’t enough. That’s where RISE Coaching stepped in. Through tailored training programs, RISE helped the AMC Homes team:

• Develop pricing strategies that protect profit
• Improve close rates with professional sales training
• Implement project management practices to reduce rework
• Set KPIs and hold team members accountable

The RISE team provided accountability, encouragement, and proven frameworks. The result? A company culture built on discipline, execution, and growth.

The Results Speak for Themselves

Within just two years:

• AMC Homes’ revenue grew rapidly and consistently month over month
• Online reviews skyrocketed—earning a 5-star average across multiple platforms
• Referral business became the norm instead of the exception
• Profit margins remained strong—even during inflationary pressure

And in 2025, they were officially named the Best Rated Home Renovation Company in Dubuque with a satisfaction score of over 95%.

Why It Matters

AMC Homes’ story proves that success isn’t just about hard work—it’s about the right tools, the right systems, and the right mindset. ThermoGrid made the business run efficiently. RISE Coaching helped the people within it rise to their full potential. Together, they didn’t just build homes—they built a winning company.